Everywhere you go these days you run into people staring down into a rectangular piece of plastic and typing at it. Stare stare stare. Type type type. The minute you get off the train--whoooosh--the sound of a thousand hand-helds being drawn like pistols from the holsters of a thousand simultaneous gunslingers in the old West. In every elevator, on every street corner, stare stare stare. Type type type.
Years ago I worked on a retail bank account. For all the mishigoss of working on a retail bank account, there are some positives. You get fast. You get good. And you gain confidence.
Here's what I learned conceiving, shooting and writing approximately an ad a week for five years. Six words: Take a walk around the block.
It's great to be responsive and to respond right away. But guess what? It's even better to take ten minutes and actually think.
My brain generally clears up on the long walk to the bathroom (which my preggie state has me visiting a lot). It's a wonder people don't comment when they hear "oh!" from the fellow stall. Probably better that way...
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