George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Monday, November 9, 2009
Banality.
There's a new ad campaign for a company called HTC that reminds me a lot of an old ad campaign for a company called HP. But, I guess that's besides the point.
When I stumble across a line like this: "You Don't Need to Get a Phone. You Need a Phone That Gets You" I want to plotz.
Maybe it's my New York, Jewish, aging baby-boomer egocentricity, but my wife and therapist hardly get me, how the heck will a phone.
And what does it mean that a phone gets me, anyway? It blocks calls from my mother? It calls for a well-done meatball pie when I'm hungry.
I am paying the wrong therapist. I know now that my soul mate can fit in the palm of my hand.
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