Wednesday, November 4, 2009

Dumb ad of the day.

There are two full-page ads from the health-profiteer Merck in today's New York Times that have a subhead that is stunning in its banality.

"At Merck," (oh, I thought we were at Cincinnati airport) "we believe the most important condition is the human one."

Wow.

I've written Merck's CEO with this sublime revise: "At Merck, we believe breathing is as important as the breaths we take."
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1 comment:

  1. AnonymousNovember 5, 2009 at 4:53 PM

    Here's one:

    At Merck, we believe the human condition can be cured.

    ReplyDelete