God, I hate the word transparent.

We are going to be transparent. We are going to be a transparent company. Transparency is one of our core-values.

Stop!

Transparent is an asinine word for honest. And my guess is if you say you're transparent, you're not honest.

Robust.

We've built a robust web site. For a robust consumer engagement. We'll produce robust banners that will drive consumers and engage them with a robust experience.

Can't we find a synonym? Can't we say "there will be a lot to do on this site. Places to play, to learn, to share, to laugh?

Scale.

I'm moving to a company that has scale. We're going to roll this out then scale it across geos.

No. You're going to a big company and you expect growth.

Guru. Czar.

Can't you just say asshole?