I took a taxi home to night, dashing through the snow in a one Pakistani-driven sleigh. During the ride I looked at my 4-gig iPod and noticed that while it was filled to capacity, it held just 1,267 songs. The ads said something like "Put 2,000 songs in your pocket." I suppose the songs I listen to are longer than the average song Apple used for their calculation.
What impresses me about Apple is that no one in their legal department was allowed to demand an asterisk that said something like "*2,000 song calculation based on an average song length of 2:30." Legal didn't force the ad to say something banal like "Put approximately 100 hours of music in your pocket."
All of us in the business sing the praises of Apple's creative and their designers. Maybe we should praise their legal department, too.
They also have balls.
makes me ap(p)oplectic
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ReplyDeletedavid pogue had an additional mention for the BN Nook. I think we know the agency that has BN as a client. ;)
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ReplyDeleteAmen!
ReplyDeleteI saw a deli that had a sign that read
"coldest beer in town". No asterisk
They must have the same lawyers. Good ones.