Wednesday, August 25, 2010

And then one day he climbed up to the top of a bell-tower with a high-powered rifle and just started shooting...

Dear Clients,

I know some MBA somewhere has powerpointed that we must deliver "experiences" to clients.

But come on.

When your kid is in school, she's there to learn her ABCs.
She's not there to have an "alphabetic experience."

Leave my copy alone.

Or you'll have a negative creative director experience.
at

4 comments:

  1. AnonymousAugust 25, 2010 at 11:14 AM

    Geo,

    Back in town and catching up on your posts. "Experiences" didnt come from the minds of MBAs but rather from digital agencies. from my pov, it was in attempt to wrestle control and differentiate from general agencies. One might argue that in 2010, its more about WOodpress plus links and videos than "flash intensive experiences" anyway.

    Best,

    Teo

    ReplyDelete
  2. Dave TrottAugust 25, 2010 at 11:23 AM

    I think it's all about wriggle-room.
    If I say I'll teach your daughter her ABCs, and I don't, I failed.
    But if I say she'll have an alphabet experience, whether she learns or not, I'm covered.

    ReplyDelete
  3. bob hoffmanAugust 25, 2010 at 12:02 PM

    Advertising used to be 50% ads and 50% bullshit. Now it's 20% ads and 100% bullshit.

    How's my math?

    ReplyDelete
  4. george tannenbaumAugust 25, 2010 at 4:22 PM

    Dave, you're right. And that's really sad.

    Bob, perfect.

    ReplyDelete