Some numbers.

Of course, radio advertising is dead.
Of course, newspapers, and newspaper advertising are dead.
Of course, magazines and magazine advertising are dead.

Well, together, those "dead" media account for more ad spending--$135 billion, to internet and mobile's $66.2 billion.

TV, the deadest of all media, has 250% of the ad sales of the internet and mobile.
$156 billion was spent last year.

Listen, my point here is simple.

The bombast of the death-knell ringers should not over-shadow the facts.

The proper way to reach consumers is through a variety of different channels.

A new model won't do it.

Spurious claims of "engagement" won't do it.

An app, or a game, or a "viral" video won't do it.

One thing works.

Hard work.