Tuesday, February 1, 2011

Everything there is to know about account work in one post.

I might have posted this before but since I've had 97 client meetings in the last 91 days, I think it bears repeating.

Years ago my older daughter went to a pre-school run by a very wise and intelligent woman. One evening this educator was holding a question and answer session and a parent got up and said, "Before my kid went here her artwork sucked. After she left, it sucked. But while she was a student here, her artwork was great. What's your secret?"

To which the head of the school replied, "simple. We know when to take the paper away."

Taking the paper away--limiting comments, suggestions, tweaks, concerns, issues, peccadilloes and the like is the most important aspect in "protecting the work."

Reviewing advertising has begun to resemble a suburban book club. Everybody has an opinion and they're all valid.

That's why most everything sucks. Out loud.

3 comments:

  1. The fine art of over thinking never goes out of style. Nor the procrastination and embellishment of not all that much by mediocre creatives. The dance goes on,

    Lis A

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  2. Im giving them the benefit of the doubt. Lets just say somewhere between over compensating, over complicating and intellectual voguing.

    Lis

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