George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
I keep telling you there is no proof reader. The task is always volunteered by someone else on the team,someone who cares about words. Sometimes it's a print buyer, sometimes a copywriter, it can be anyone with a secret passion for language. Professional proofreaders? Nope.
Brilliant, George. Sad, true, but brilliant
ReplyDeleteI was just thinking that I didn't see the Director of Social Media, Director of SEO, or the Focus Group Supervisor (and their minions) on the list
ReplyDeleteI keep telling you there is no proof reader. The task is always volunteered by someone else on the team,someone who cares about words. Sometimes it's a print buyer, sometimes a copywriter, it can be anyone with a secret passion for language. Professional proofreaders? Nope.
ReplyDeleteIt's getting Dilbert-esque.
ReplyDelete