Mario Vargas Llosa on Advertising.

I just came upon something in "The New York Times" by Nobel Laureate Mario Vargas Llosa. It made me think, as so many things do, of advertising.

Here's Part the First:
"A successful society minimizes the unhappiness of its people, and encourages them to resist failure." I'd say, in part, that's what a successful agency does.

And Part the Second:
"I work, and I work hard precisely because I have an enormous difficulty in writing. Many times I sweat, I sweat ink, but with joy - suffering joy.
And I wouldn't trade with anyone, for anything, this task."