Myth.

There's a falsehood running through our industry that says that everyone is creative and collaboration amongst many people is how to arrive at an answer that is original, relevant and interesting. This falsehood, as near as I can determine, is propagated by the same people who give trophies to every little league participant, who festoon their home with their children's "art work," and who believe that everyone is above average.

The simple fact of the matter is that some people--a few--don't fit neatly onto bell curves. You find them way off to the right, the top 10% of the top 1%.

These people mitigate the notion that because everyone at all times carries with them digital image capturing tools, everyone is a photographer or a director. They're not.

Just as everyone cannot write.
Or even spell.

Frankly, I'm tired of this plasticized egalitarianism. It's saccharin sweet. It turns a lot of mediocrities into pontificators and participators when they should be in a back-office somewhere filing.

Anyone can take a picture of a fork.

There was only one man, Andre Kertesz, who could turn a fork into a sculpture.