George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Monday, October 10, 2011
It has begun.
A well-dressed young lady, an account person I assume, handed me the above on my way to work this morning.
Let the streets run red, let the columns topple, let the ruling classes quake.
Sounds great but demands would probably end up being delivered as a estimate. Mad Ave would then return with a counter proposal. Occupiers would take a meeting to develop a revised estimate. I won't even get into the time for focus groups, etc.
How many Creative Directors did it take to produce that stupid flier? That typeface is overused. The headline is flat; no wit, no charm, not to mention borrowed interest. And where's the fucking URL? What if I want to know more? This is the digital age. Shouldn't this have been an iPhone App?
Sounds great but demands would probably end up being delivered as a estimate. Mad Ave would then return with a counter proposal. Occupiers would take a meeting to develop a revised estimate. I won't even get into the time for focus groups, etc.
ReplyDeleteHow many Creative Directors did it take to produce that stupid flier? That typeface is overused. The headline is flat; no wit, no charm, not to mention borrowed interest. And where's the fucking URL? What if I want to know more? This is the digital age. Shouldn't this have been an iPhone App?
ReplyDelete