Pushing a rock.

There are many diletantes in our business.

Summer soldiers.

Downhill runners.

Eat dessert first-ers.

These are the people who come in at 10:30. Take 30 minutes to get settled. And still find time for lunch.

Yet, they're always busy when work needs to be done.

Years ago when I ran tens of millions of dollars of business in my group, the bulk of which came from IBM, some sluggard who ostensibly worked for me had the temerity to tell me he didn't like technology.

Oh.

Then, apparently, you also don't like a paycheck.

Here's the thing.

Work is work.

It doesn't get handed to you on a silver platter.

Even on so-called "good" clients you have to bust your hump and your partner's and a few other miscellaneous humps to make work work.

Work never never never sells itself.

It's work.

Early mornings.

Late nights.

Day after non-working-from-home day.

The road to Hell is paved with great comps.

That will never be anything more than a great comp.