About 20 years ago, I guess, advertising took a dramatic turn for the worse.
We stopped doing comps, tissues and storyboards.
And started setting type, finding stock and making rips.
We sold our clients, en masse, that re-hashed, re-used and re-heated was creative. The idea no longer mattered. What mattered was not what was presented but how it was presented.
This is now accepted as the norm.
But wait.
Things have gotten even worse. And again, we've done it to ourselves.
Now, when we show work internally, we need to make sure it looks beautiful. We forget, once again about what we're communicating. We care only about what it's wrapped in.
We spend more time working on an internal presentation deck than we do on the idea. We have scores of art-directors combing stock sites.
We drop shadows. We retouch. We create effects and make type move.
We trained first our clients and then ourselves to value form over function.
None of this has produced better work.
Just tighter comps.
you aгe actuаlly a good wеbmaster.
ReplyDeleteThe ѕite lоading speed is amazing. Ιt ѕοгt of
feеls that you're doing any unique trick. Also, The contents are masterwork. you have performed a magnificent process in this matter!
Feel free to visit my website; payday loans no credit check
I likе the valuablе information yοu provide in youг artіcles.
ReplyDeleteI will bookmark your blоg and check agаin here
frequently. Ι am quitе sure I'll learn a lot of new stuff right here! Good luck for the next!
Here is my homepage; instant payday loans
Woω, fantastic blog laуout! How long haνe you been blogging
ReplyDeletefor? уou maԁe blogging look easy.
Τhe оveгаll look of уour web site is magnifiсent, as ωell as the сontent!
Feel fгee to ѵisіt my webѕіte; payday loans
Αn intrіguіng discussion is definіtely worth comment.
ReplyDeleteThere's no doubt that that you should publish more on this subject, it might not be a taboo matter but typically people don't ѕpеаk about these issuеs.
Τo thе next! Cheers!!
Here iѕ mу wеbsitе :: instant cash loans
Can you tеll us more аbоut this?
ReplyDeleteI'd love to find out more details.
Also visit my blog post; payday loans