The end of another seamy, seemingly interminably long week.
A week of back and forth with the client over a campaign.
Back and forth. Back and forth. Back and forth.
And back and forth some more.
We are improving the work to death.
Smoothing out the rough edges.
Taking out that which might offend.
Or might give pause.
Or might make one laugh.
I had a talk yesterday with a young journalist about advertising.
Like most young journalists he was unduly influenced and interested in the purported mad man era.
What's the difference between then and now?
Well, to keep this simple, today we have a bureaucratic infrastructure that legislates humanity and soul out of most things.
We have skeins of rounds and hordes of approvers and some times literally hundreds of people who weigh in, and hundreds more not to offend.
It's Friday.
The end, thankfully, of a long week.
"Improving the work to death."
ReplyDeleteSorry, I'm stealing this.
Unfortunately, I'm going to be using it a lot.
"Improving the work to death." Very nice. Like Bob, I'll be working it into my conversations. Giving full credit of course.
ReplyDelete