Yesterday, as the blades of the food processor were spinning at thousands of rpms, my scripts were fed into a Cuisinart and chopped up into little pieces.
This is not a good thing to have happen 12 hours before a shoot.
But more often than not, it is reality.
We scrutinize things to within an inch of their lives.
I have often said that most copy is no longer a communication, but a negotiation.
This is the case today.
We have lost sight of the people who matter, the viewers.
Instead we succumb to the screwers.
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