Monday cynicism on a Tuesday.

My FFB (friend from blogging) Ryan Wallman has devised a wonderful guide to creating advertising in the digital era. It is brilliant in its absolute stupidity and over-think.

My friend Tom has added steps nine and 10:

9. Invest a large amount of resources toward a case study video that exaggerates your ad's impact. 

10. Spend two weeks in Cannes collecting Trophies while said project and client are no longer active.