Today's "Incomprehensible of the Week."

From an agency that positions itself as a "transformation partner designed to help companies reimagine their business through radical customer-centricity."

“With more than 12,000 employees and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, customer experience, enterprise digital transformation, IT modernization, omni-channel commerce, precision marketing, change management, digital operations, digital innovation, data strategy and advanced analytics.”