The world, upside down.

Macbeth

ACT I  SCENE I	A desert place.
[Thunder and lightning. Enter three Witches]
First Witch	When shall we three meet again
	In thunder, lightning, or in rain?
Second Witch	When the hurlyburly's done,
	When the battle's lost and won.
Third Witch	That will be ere the set of sun.
First Witch	Where the place?
Second Witch	Upon the heath.
Third Witch	There to meet with Macbeth.
First Witch	I come, graymalkin!
Second Witch	Paddock calls.
Third Witch	Anon!
ALL	Fair is foul, and foul is fair:
	Hover through the fog and filthy air.

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We are living in the world of Macbeth. Where fair is foul and foul is fair. Where everything, in other words, is backwards and upside down. Where the prevailing order, is no order.

We have an uneducated, uncouth letch as president. And are about to elect an even worse example of the human species as Senator in Alabama. We pretend more guns will bring us more safety--ignoring all facts and figures to the contrary.

We tax the poor to lavish the rich. We eviscerate education and the environment, and all other social welfare expenditure because we can no longer afford them, though we add nearly two-trillion to the deficit and pour a trillion a year into unwinnable wars that cause unspeakable carnage.

Even our business, we eradicate experience, we ignore truisms that have worked in the marketing industry since merchants sold figs in ancient Sumeria. We pretend and grin fuck in meetings that people don't or can't read, though "content is king," and more books are published each year than ever before in history.

Most of all, we upside-down, topsy-turvy Bernbach and Gossage and Ogilvy, ignoring simplicity, ignoring in more cases than I care to, or can enumerate, ignore what's worked, what's common-sense, how people think, act, consume, learn, buy.

Then we wonder why things don't work. We issue specious and unfounded proclamations about audiences, based on anecdotes at best, and when, once again, things don't work,
we wonder, once again, why.