Wednesday, December 12, 2018

At some agency somewhere a meeting happened.



MEDIA:                                
We need to add a watermark to the skippable digital spot.


CREATIVE:
Why? I would think adding a logo to a spot
would depress viewership.

MEDIA:                                
It’s best practices.

CREATIVE:                         
The way I understand online data, a normal ad gets seven clicks per 10,000 views.
What will this get if we add a logo?

MEDIA:                                
It’s best practices.
                        
CREATIVE:                         
Why? Why is it a best practice?
Would you send me data that shows why?

MEDIA:                                
Everyone does it. It’s best practices.

CREATIVE: [Exasperated]    
Do you have any data? Can you show me data? You keep talking about best practices where’s the dataim?

MEDIA:                                
We’ve done it everywhere I’ve ever worked.
At every creative agency.
It’s a best practice.

CREATIVE:                         
OK. If it were me, I would see a logo,
get annoyed and skip the ad.

MEDIA:                                
It’s best practices.

CREATIVE:                         
So, if we add a logo, people will watch longer?

MEDIA:                                
That’s best practices.

CREATIVE:                         
What about people who turn off when they see a logo?

MEDIA:                                
By that time the logo will have registered.
That’s best practices.

CREATIVE:                         
But they’ll dislike the brand.

MEDIA:                                
That’s best practices.

EXEUNT
                            The Curtain Falls


--> --> -->

No comments:

Post a Comment