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1.
I am physically
incapable of sitting in a conference room for 14 hours in a single day to talk
about advertising.
2.
I am mentally unable to
figure out any timesheet system.
3.
While the business has
gotten as serious as a mortician, I
am funny and often tell jokes in meetings.
am funny and often tell jokes in meetings.
4.
I don’t think I’m always
right.
5.
I’ve never read an email
from senior management all the way through to the end.
6.
I’ve yet to see an
agency mission statement I can understand.
7.
Or an explanation of an agency’s “proprietary” method for creating “messaging.”
Or an explanation of an agency’s “proprietary” method for creating “messaging.”
8.
I still believe creative agencies should be run by creatives. Not creative accountants.
I still believe creative agencies should be run by creatives. Not creative accountants.
9.
I don’t like fake work.
Doing it or reviewing it. I especially don’t like awarding it.
10.
I’m still not convinced people won’t read if you have the skill to write something interesting.
I’m still not convinced people won’t read if you have the skill to write something interesting.
11.
I believe it’s perfectly normal to expect a raise every year or so.
I believe it’s perfectly normal to expect a raise every year or so.
12.
I’ve never been on a customer journey and don’t believe anyone else has either.
I’ve never been on a customer journey and don’t believe anyone else has either.
13.
I might kill the next person that says “eco-system,” “agile,” or “disruption.”
I might kill the next person that says “eco-system,” “agile,” or “disruption.”
14.
I believe that for
advertising to work clients have to spend money. Not "hope it goes
viral," or convince themselves that people look at social tiles and
stock photos.
15.
And keep their message consistent.
And keep their message consistent.
16.
And maybe even listen to their agency’s recommendations now and again.
And maybe even listen to their agency’s recommendations now and again.
17.
I don't believe in
brands (or blowhards) sending out dozens of crappy messages every day. Quality
matters.
18.
Clients who look for
cheap agencies usually find them. Doing so invariably costs them more than an
expensive agency.
19.
I think agencies should be located within walking distance of great museums and bookstores.
20.
I believe advertising today produces too much stuff and not enough useful information.
I believe advertising today produces too much stuff and not enough useful information.
21.
I think when advertising
is well-done, funny, warm, informative, people actually like it, talk about it
and buy things because of it.
22.
I don't believe in
"all-hands meetings." What about those of us who have no hands?
23.
Given all that, I’m probably not cynical enough for the business today.
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