The 20 most popular words in PR.

According to a document that just came across my desk, below are the 20 most popular words in British press-releases.

Leading.
Best.
Solution.
Great.
Leading provider.
Award winning.
Largest.
Unique.
Innovative.
Innovation.
Extensive.
Exclusive.
Dynamic.
Real-time.
Easy to use.
Fastest.
Premier.
Innovator.
Top.

Accordingly it seems that the United Kingdom has spent much of the year promulgating leading and innovative award winning solutions exclusively easy to use. Or some such.