It's arrived.

I worked at Ally & Gargano, nee Carl Ally, although not in its glory days when it was arguably the best agency ever. Last night I got home at 2AM from a harrowing luggage experience and found that the good graces of our postal system had delivered, in my absence, a mammoth book compiled by Amil Gargano of the agency's best work.

No, I am not living the the past Anonymous. I am not slip-sliding into curmudgeon-hood. I am simply admiring great work like a ballplayer might admire Ted Williams' swing or Joe DiMaggio's centerfield prowess.

It is a book that marks an era in advertising. And it features advertising that helped define what advertising is. In subsequent posts I may dive deeper into some of Ally's ad campaigns.

If you love advertising, as I do, its craft and its bullshit, you ought to drop a dime on this tome.

It's not cheap.

But good advertising seldom is.