Irving Ravetch was a screenwriter who wrote some pretty good movies. Including "The Long Hot Summer," "Norma Rae" and "Hud." His obituary appeared in this morning's New York Times. http://www.nytimes.com/2010/09/21/movies/21ravetch.html?_r=1&hpw
Bruce Weber wrote the obituary and I've noticed that over the years, Weber can get to the marrow of a man with a short quotation. Here's the quotation with which he ends Ravetch's obit:
“Movies can’t correct human injustice all by themselves, but they can show it, they can touch you while showing it, and they can seed ideas and wake up dormant minds...For a medium that began — pretty much in my early childhood — as a few flickering images on a nickelodeon machine, that’s pretty powerful stuff.”
As my agency struggles to believe in the power of television, I think about these words. "They can touch you..." "seed ideas and wake up dormant minds."
I'm all for any sort of medium that works.
I prefer the ones that work best.