Yesterday I had lunch with the smartest guy in the business, who also happens to be the wisest. He's wise because he has the wisdom of the ages. An ability to see things in perspective beyond the politicking and the trends that infest and infect the business.
We spent a good amount of time talking about award shows. What he called creatives judging creatives for the benefit of creatives. The account he supervised me on seldom won awards (outside of the Effies) though the work was of a consistently high quality. "We did advertising the moved the heads of countries, not just the heads of awards juries."
We reflected on that for a minute.
Then in the spirit of living in this world, not longing for one that is never coming back, we slowly finished our drinks, paid the bill and went our different ways.
4 comments:
A world thats not coming back. Thats the most difficult thing for creatives over 40 to accept. Whether we like it or not, the world has changed.
Teo
You did not have lunch with the smartest guy in the business – because I don't eat lunch with advertising types anymore. And the second smartest guy, Martin Sorrell only eats lunch off the stomachs of nubile young virgins.
I totally agree about most advertising awards being "creatives judging creatives for the benefit of creatives." Too many ad industry award programs are self-congratulatory and superfluous, and there is little opportunity to discuss the many ads that miss the mark. For that reason, the Tracy Awards have returned for a second year to recognize the worst in advertising with finger pointing and laughter. The Tracy Awards give us an opportunity to give credit where credit is due - to advertisers who should know better. To nominate some bad advertising, visit www.thetracyawards.com
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