George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
I keep telling you there is no proof reader. The task is always volunteered by someone else on the team,someone who cares about words. Sometimes it's a print buyer, sometimes a copywriter, it can be anyone with a secret passion for language. Professional proofreaders? Nope.
4 comments:
Brilliant, George. Sad, true, but brilliant
I was just thinking that I didn't see the Director of Social Media, Director of SEO, or the Focus Group Supervisor (and their minions) on the list
I keep telling you there is no proof reader. The task is always volunteered by someone else on the team,someone who cares about words. Sometimes it's a print buyer, sometimes a copywriter, it can be anyone with a secret passion for language. Professional proofreaders? Nope.
It's getting Dilbert-esque.
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