The internet was supposed to deliver to the world, or at least the world of modern communications, a host of splendors. It was supposed to speed the forming of communities. It was supposed to help tie people together. Help them communicate better. It was billed as being able to speed and increase commerce.
Whatever the issue, "there's an app for that" became the response.
The world, macro or micro, is full of problems for which there is no app.
Japan has exploded and according to some reports is as radioactive as a TSA guard's ass. The entire Middle East has Shi'as fighting Sunnis in a battle that's been raging for 1,000 years. As a nation it appears America has lost its will to be great.
There are no apps for that. Or those.
In short, the thorny problems of living on Earth are huge.
The thorny problems of influencing customers and prospects are huge.
The internet, like the telegraph before it, like the telephone before it, like the Panama canal and the Suez Canal, promised shortcuts that people inflated into panaceas.
There are no panaceas. There's only hard work.