Saturday, May 28, 2011
The tyranny of the rational mind.
I am in the midst of a pro-bono project for The School at Columbia University, a middle school that operates under the auspices of Columbia University. Somehow, the director of admissions of the school got Milton Glaser to design and illustrate a poster for the school. I was asked to work with Glaser and work on the copy. Our efforts--an early version--are above.
Now we are hearing from our client that the poster is "too young" to represent grades 6, 7 and 8. Not sophisticated enough.
Rationally, she might be right. Maybe it's too whimsical. Maybe the colors aren't limbic enough.
But I kinda like it.
Posted by George Tannenbaum at 4:35 PM