I just watched a too-long video on an advertising blog that was so bad it defies description. It put me in a bad mood, or, more accurately, a worse mood. It did, however, lead me to publish these conclusions:
1) Agencies shouldn't show anything that purports to show off their creative ability unless it's been approved by clients. Clients' taste might suck. But watch enough videos like the one I just saw and you'll start thinking as I do, that at least clients have a shred of dignity.
2) Advertising trade journals and blogs should only show work that is about the business we're in. They should not show "intern" videos and an agency's "recycling" film. These will invite more of the same and they are sickening.
3) Never underestimate the importance of an editor who isn't on staff. Staff editors have to do what their "superiors" tell them to do. They can't afford to speak their minds. So we are left with a monstrosity like the one I just viewed.
4) There's much you can say in favor of 30-second spots. Even if they suck, they are quickly over. This abomination I just watched seemed to last as long as the George W. Bush administration.