My rap against digital agencies is one borne from experience. I think, generally speaking, they engage in tools and tactics, not brand stewardship. Brand stewardship has traditionally been the province of traditional agencies. And despite the decline of those agencies, they still seem to have a) the bulk of marketing revenue under their roofs and b) a seat closest to the CEO or CMO.
If I ran a digital agency I would take out a full page ad in various national newspapers. The New York Times, The Wall Street Journal, maybe US Today and The Washington Post. It would read.
Dear President Obama, we will build your website.
We have built hundreds for the biggest companies in the world.
Websites that have built brands and businesses and sales.
Websites that function seamlessly, intuitively and without a hiccup.
Websites that are smart, self-improving and secure.
We've built them on time and on budget.
We can do it for you.
In fact, if we can't build one for Obamacare in six weeks, we'll do it for free.
Call me.
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My guess is the government wouldn't call.
But you'd get some new business out of it.
