Love.

Whether you're low-man on a whale ship, or a lowly rookie third baseman on the worst team in the Mexican Baseball League, or a copywriter somewhere, try love.

Most people who are good at life, have a life filled with love.

That is, they love what they do, who they do it with, in the happiest cases, who they do it for.

I'm tired of the absence of love.

Tired of people who don't love our industry.

People who think advertising, communicating, urging people to buy is evil and ugly and wrong.

People who think people don't care.

Or, worse, people are dumb.

That people are "targets."

Or lowest common denominators.

No, people are people.

With the same human real needs they've always had.

You know, Maslow shit.

They ain't different now just because things are parsed into pixels.

So do something interesting.

Informative.

Important.

F
U
N
N
Y.

In other words, do something you love.

Love,

g