Most people regard David Abbott's poster campaign for "The Economist," one of history's great advertising campaigns. For two decades they've produced simple, differentiating work for one of the world's most-important and influential magazines.
Here are just a few of the many great ads in the series.
I often rail about the insipid nature of online marketing. How it tries, often, so hard to be relevant and consumer friendly and "for everyone," that it is instead a hodgepodge of banality and cloying-friend-ish-nish that its effect is dumb and treacly.
People, purported experts in marketing, often claim that we should write differently for online media than we do for offline.
I don't really understand why.
People are people. Brains are brains. Emotions are emotions. Logic is logic.
I just came across this in my linked in feed. All I can say is: how dare they.