If you've taken a single college course in Economics, you were probably introduced to the notion of "substitute goods."
It's a pretty simple idea.
If something gets too expensive, consumers buy a cheaper alternative. So chicory instead of coffee. Margarine instead of butter. A Chromebook instead of a computer. GeorgeCo., LLC, a Delaware Company instead of a mammoth holding company agency.
The Economist recently published a glossary of a couple of hundred economics terms. It's a good thing to know about. I have the URL stored on a top-secret document I used to save great URLs. The glossary also includes a phrase called "substitution effect," which is not all that different in meaning from substitute goods. They define it this way:
We can follow our current course and speed and provide inhuman-machine-based interactions that alienate, frustrate and drive-away customers. This seems to be the path most brands and agencies will follow. It seems to be the course they are following now, when virtually every brand-human interaction leaves humans with the sour taste of bile in their mouths.
They piss me off. But that's ok. Because apparently I'm not worth two-extra-cents to the company mailing those perf-checks. I'm just a bio-mass, like Sargasso seaweed. I'd be better off burnt or rotting and releasing methane.