The more times I circle the sun, the more times I see inequalities between rich and poor, the more upset the state of the world makes me.
To help me deal with some of things those crushing things, I've been creating some rules that help me cope.
Here they are.
1. Never invest in a company whose name doesn't tell you what they do to make their money.
2. Never invest in a company that has a logo that looks better made and better designed than the products they make.
4. Never invest in a company that spends more on advertising than they do on customer service. It means they want your money but don't want to spend money to keep you happy.
5. To that end, never invest in a company that puts its name on a stadium or arena. (See 1 and 2.) It means they have too much money to spend on promotion.
6. Never trust a company that says it can change everything with giant results, little work and no unintended consequences.
7. The same for an ad agency.
8. The same for people and politicians.
9. Never trust the management of a company that can hardly be bothered to visit and walk around the floors where their actual workers actually work.
10. Never trust a company that rewards you in miles or bonus points or takes your status away. They believe loyalty can be bought and doesn't have to be earned.
11. Don't buy from companies that bust unions or protest increases to the minimum wage while the C-Suite has eight-or-nine-figure compensation packages.
12. To that end, don't trust companies that use phrases like compensation packages. They're using fancy language to conceal their executive grift.
I could probably come up with more, but I'm busy.
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