How New Business Works.

I am a fortunate person.

A fortunate agency owner.

Because of ads I run on LinkedIn, 
because of my reputation in the industry and my network,
because clients recommend me to their client-friends,

GeorgeCo., LLC, a Delaware Company doesn't pitch for new business.

Clients find me.

Still, and the point of today's post, getting new business is far from easy.

Here's an example.

Prompted by payment I just received for work GeorgeCo., LLC did in April. (They paid quickly!)

They paid quickly but I had been talking to the client's CMO for almost three years. Almost three years ago he started asking about what GeorgeCo., LLC does, how I work, how I charge, etc.

There might have been three-month or six-month gaps between messages, but there was always an ember not yet dead.

I'd send an article I had read, on what I assumed might be of interest to the client. I'd get something back from the client. We might have a ten-part email volley.

Along the way jobs are switched, CEOs change, companies are merged. Even names and offerings change.

Back in January, I saw a decal with the prospective client's logo on a door on a side-street in Boston's North End. I snapped a picture and sent it to the client.

About three weeks later we were talking scope-of-work.

This morning I got my wire-transfer for services, and ideas, rendered.

From an MBA/ROI/KPI/WTF POV, getting this wire transfer took maybe three years.

I suppose that makes no sense.

Except it does.

And it's the way things work.

A lot of the world is smitten by one-nighters.

Or what I call "Tuesday-Wednesday Causality."

That is, you do something on Tuesday, you get paid on Wednesday. 

Not too long ago, I read a capsule book review in The Wall Street Journal of the book pictured above.

Most of the hard-work of forming the universe happened "in the time it might take to boil water in a kettle." Yet here we are, 13.8 billion years later, give or take a billion, and that "seething soup" is still seething.

If you asked my wife or my Business Director to list my strengths, it might be 13.8 billion years, give or take a billion, before they'd say, "Oh, George is patient."

But GeorgeCo., LLC, a Delaware Company is patient.

And hangs in there.

And gets clients.

And gets paid.

That's how the universe works.