Yesterday in this space, Ad Aged pay homage to Fred Manley and Hal Riney's 1963 article in Communication Arts, "Nine Ways to Improve and Ad."
With so much having changed in the world and the ad industry, little of it ambient, this writer set out to expand and modernize the original Nine Ways.
That being said, here is Part II of III, in which I encourage readers to remember "illegitimi carborundum est bonus." "Letting the bastards grind you down is good."
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