Tuesday, November 13, 2007

Idea Factory shuts down one assembly line.



Just months after super-charging the GSDM brand by attaching the words "Idea Factory" to those letters, the Idea Factory has laid off 90 factory workers. You get the idea.
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003671992

Call me nutty, but I think it takes more than a new name to change an old order.
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2 comments:

  1. MattNovember 15, 2007 at 4:21 PM

    Technically, "Idea City".

    I don't think the name change really super-charged much of anything. Well, except maybe the diminishing perceptions of the agency.

    ReplyDelete
  2. george tannenbaumNovember 15, 2007 at 5:03 PM

    ya, i was being sarcastic.

    ReplyDelete