Just months after super-charging the GSDM brand by attaching the words "Idea Factory" to those letters, the Idea Factory has laid off 90 factory workers. You get the idea.
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003671992
Call me nutty, but I think it takes more than a new name to change an old order.
2 comments:
Technically, "Idea City".
I don't think the name change really super-charged much of anything. Well, except maybe the diminishing perceptions of the agency.
ya, i was being sarcastic.
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