Just months after super-charging the GSDM brand by attaching the words "Idea Factory" to those letters, the Idea Factory has laid off 90 factory workers. You get the idea.
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003671992
Call me nutty, but I think it takes more than a new name to change an old order.
