Banned words.

As only the British can, the Local Government Association (LGA) have compiled a list of 200 "uses of jargon" that should be avoided. Most of them we in the advertising industry have daily intercourse with. These words must be avoided the LGA said, in order to "communicate effectively."

From the bbc.com: "The LGA's list includes suggested translations of some terms, such as "measuring" for the civil servant's favourite "benchmarking", "idea" for "seedbed", "delay" for "slippage" and "buy" for "procure"...Town hall workers are urged not to use the words "mainstreaming", "holistic", "contestability" and "synergies"."


LGA banned words - full list

Here is the full list of 200 words which the Local Government Association says should not be used by councils:

Across-the-piece

Actioned

Advocate

Agencies

Ambassador

Area based

Area focused

Autonomous

Baseline

Beacon

Benchmarking

Best Practice

Blue sky thinking

Bottom-Up

CAAs

Can do culture

Capabilities

Capacity

Capacity building

Cascading

Cautiously welcome

Challenge

Champion

Citizen empowerment

Client

Cohesive communities

Cohesiveness

Collaboration

Commissioning

Community engagement

Compact

Conditionality

Consensual

Contestability

Contextual

Core developments

Core Message

Core principles

Core Value

Coterminosity

Coterminous

Cross-cutting

Cross-fertilisation

Customer

Democratic legitimacy

Democratic mandate

Dialogue

Direction of travel

Distorts spending priorities

Double devolution

Downstream

Early Win

Edge-fit

Embedded

Empowerment

Enabler

Engagement

Engaging users

Enhance

Evidence Base

Exemplar

External challenge

Facilitate

Fast-Track

Flex

Flexibilities and Freedoms

Framework

Fulcrum

Functionality

Funding streams

Gateway review

Going forward

Good practice

Governance

Guidelines

Holistic

Holistic governance

Horizon scanning

Improvement levers

Incentivising

Income streams

Indicators

Initiative

Innovative capacity

Inspectorates

Interdepartmental

Interface

Iteration

Joined up

Joint working

LAAs

Level playing field

Lever

Leverage

Localities

Lowlights

MAAs

Mainstreaming

Management capacity

Meaningful consultation

Meaningful dialogue

Mechanisms

Menu of Options

Multi-agency

Multidisciplinary

Municipalities

Network model

Normalising

Outcomes

Outcomes

Output

Outsourced

Overarching

Paradigm

Parameter

Participatory

Partnership working

Partnerships

Pathfinder

Peer challenge

Performance Network

Place shaping

Pooled budgets

Pooled resources

Pooled risk

Populace

Potentialities

Practitioners

Predictors of Beaconicity

Preventative services

Prioritization

Priority

Proactive

Process driven

Procure

Procurement

Promulgate

Proportionality

Protocol

Provider vehicles

Quantum

Quick hit

Quick win

Rationalisation

Rebaselining

Reconfigured

Resource allocation

Revenue Streams

Risk based

Robust

Scaled-back

Scoping

Sector wise

Seedbed

Self-aggrandizement

Service users

Shared priority

Shell developments

Signpost

Single conversations

Single point of contact

Situational

Slippage

Social contracts

Social exclusion

Spatial

Stakeholder

Step change

Strategic

Strategic priorities

Streamlined

Sub-regional

Subsidiarity

Sustainable

Sustainable communities

Symposium ­­

Synergies

Systematics

Taxonomy

Tested for Soundness

Thematic

Thinking outside of the box

Third sector

Toolkit

Top-down

Trajectory

Tranche

Transactional

Transformational

Transparency

Upstream

Upward trend

Utilise

Value-added

Vision ­

Visionary

Welcome

Wellbeing

Worklessness