The Hyped-Depression.

There's no doubt that the economy is in shambles and millions of people have lost their jobs over the last few months (seemingly half in our industry.) But we need a little perspective.

When FDR back in 1937 said, "I see one-third of a nation ill-housed, ill-clad, ill-nourished" he wasn't exaggerating. Today life sucks. But we are not eating ketchup sandwiches or living in Obama-villes. Yet.

One of my favorite websites, moreintelligentlife.com has recently run an article about the iconic status the word iconic has achieved. Everything from sliced cheese to frisbees is called iconic. Just as every economic indicator from here to eternity is exaggerated to the point where we have to shove it aside for the four horsemen of the apocalypse to gallop through.

As for the word iconic, here is moreintelligentlife's iconic list:
Iconic albino, iconic assassin, iconic baby lotion, iconic brand, iconic bridge, iconic bucket, iconic building, iconic button fly, iconic camper van, iconic car, iconic cassoulet, iconic CCTV camera, iconic celebration, iconic chainsaw, iconic chair, iconic chef, iconic chimpanzee, iconic children’s entertainer, iconic clock, iconic cocktail, iconic comb, iconic combover, iconic comedy, iconic cooling tower, iconic Coventry City football shirt, iconic cricket bat, iconic crisps, iconic diaper, iconic doll, iconic dreadlocks, iconic drinker, iconic earthmover, iconic episode of “Emmerdale”, iconic escalator, iconic enema, iconic field armour, iconic film star, iconic fishing reel, iconic flat cap, iconic garden, iconic goggles, iconic gorilla, iconic grocery, iconic guitarist, iconic hairstyle, iconic halo, iconic hand cream, iconic handshake, iconic hanging laundry, iconic hazard, iconic helmet, iconic high heels, iconic hitman, iconic house, iconic ice cream, iconic icon, iconic injury, iconic injury-time winner, iconic itinerary, iconic jihad target, iconic jigsaw, iconic jingle, iconic jockey, iconic joke, iconic kitchen utensil, iconic knife, iconic knowledge, iconic lawnmower, iconic leprechaun, iconic light fitting, iconic lion, iconic lip balm, iconic mascara, iconic milkshake, iconic mittens, iconic moment, iconic moustache, iconic mouthwash, iconic movie, iconic murder, iconic noose, iconic ointment, iconic orangutan, iconic palace, iconic panda, iconic penis, iconic perfume, iconic philosophy, iconic photograph, iconic pig, iconic pimp, iconic piston, iconic playwright, iconic plumber, iconic pub, iconic pylon, iconic radiator, iconic relationship, iconic restaurant, iconic retail mall, iconic robot, iconic rodent, iconic saddle, iconic sandwich, iconic sausage, iconic shampoo, iconic shoe, iconic shoehorn, iconic shop, iconic silhouette, iconic snack food, iconic soft drink, iconic sound system, iconic steeplejack, iconic stethoscope, iconic submachinegun, iconic sunglasses, iconic surgeon, iconic taxi, iconic terrorist, iconic toaster, iconic toby jug, iconic toilet paper, iconic toilet seat, iconic tracksuit, iconic tractor, iconic treehouse, iconic trenchcoat, iconic typeface, iconic vending machine, iconic vindaloo, iconic wedding dress, iconic welder, iconic wheelchair, iconic wig, iconic wine, iconic yak, iconic yogurt, iconic zip hoodie.