George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Thursday, April 9, 2009
A message to "designers."
When I write copy and I put a line break in the copy, that is how you should break the line.
Don't change the meaning of what I write because it looks better or because you decide to arb it trar ily. o k ?
Oh, I hear you. May I add: Please don't ask me to cut my headline just because it won't "fit" into your "white space" that takes up half the page. It's 4 words. I think there's a little leeway.
Oh, I hear you. May I add: Please don't ask me to cut my headline just because it won't "fit" into your "white space" that takes up half the page. It's 4 words. I think there's a little leeway.
ReplyDeleteAD: "Can you add three words to this line? If you don't, we'll have a widow."
ReplyDeleteMe: "There's about to be another."
They are not designers!
ReplyDeleteDesigners have a sense of aesthetics and understand the emotional impact of color. They also know the difference between Web colors and true CMYK.
Real designers can render and work in black and white - not photoshop, clip art and 4-color photography. They intuitively make things pretty.
Designers understand they need to get the reader involved and are not concerned about their portfolio and next gig.
Designers are creative, free-spirited; often having a wonderful sense of humor.
They understand by listening and are empathic; without egos and attitude.
Real graphic designers are non-existent today - society has killed them off to produce drones and clones.