George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
How about all of those commercials touting the ludicrous and offensive partnership between Diet Coke and the American Heart Institute to build awareness around women's heart disease. This is a quote I pulled from a press release:"Our research with consumers has told us that women today are increasingly mindful of making choices that positively impact their lives. For them, drinking Diet Coke is an essential part of their modern pursuit of well-being," said Katie Bayne, chief marketing officer, Coca-Cola North America. "Through this partnership, Diet Coke can help raise awareness about heart disease, the number one killer of women, while showing women how to incorporate heart health into their lives."I HEART PHENYLKETONURICS.
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