Tuesday, February 19, 2008
El Pollo Cubano.
Years ago I did some freelance work for a local fast-food chain called El Pollo Cubano (the Cuban chicken.) My partner and I were charged with introducing an addition to their menu, El Pollo Cubano's fish sandwich. Having a lot of competition in their marketplace and not a lot of money, we named El Pollo Cubano's fish sandwich the "Fidel o' Fish." Both a tribute to the now-retired Cuban president and a play on McDonald's Fillet o' Fish.
I suppose I hardly have to tell you that El Pollo Loco could hardly make enough Fidel o' Fish sandwiches. They were practically flying (fish) off the shelves. The commercials I helped create earned me the first of my many international awards. You can imagine my surprise a couple weeks after the campaign launched that a small package arrived at my desk with my name and address handwritten. I opened the package figuring it was some swag from yet another production company. Instead, it was a box of 24 Corona-Corona's, a signed glossy head-shot and a personal note from the famed dictator. In that note he asked for a half-dozen of his namesake sandwiches. Custom regulations being what they were, I was unable to comply with the bearded one's request. I did start a correspondence with Fidel and we became fast-amigos.
I'll miss you big guy. Eat well, mi amigo, eat well.
Posted by george tannenbaum at 7:27 AM