After 13 hours on a Delta flight, 13 hours surrounded by the world's ugliest "branding" (branding should be distinct and ownable, yes, but it has no value if it is distinct, ownable and putrid). 13 hours where the logo slants upwards off the page. 13 hours where the type is on an angle. I have a pain in my neck (from slanting upwards) and a hole in my soul. Ugly is as ugly does and this is an airline that's surrounded itself with ugliness.
