If a product or service drapes itself in nothing but cliches, can you really believe in it? The same, for me, goes with candidates. So far, no one, no one, has shown that she or he is not listening to the spurious tyranny of opinion polls or the specious edicts of focus groups. Hillary, in West Virginia, put on a Jed Clampett accent. Barack is a wisp in the wind. McCain has a head and a mind like a tether ball.
We need movies, tv shows, music, products and politicians that are people, not amalgamations of research and tested and proven. In other words people or things with genuine opinions and,heaven forfend, passionate belief.
This is for clients too. If you try to please everyone, you please no one. If you eliminate your gut and soul, you eliminate life.