Weiden & Kennedy UK has done amazing ads for Honda for the last three years. First I believe, they did "Cog." Then "Grrrr." Then "Choir." I think they won a few Cannes awards along the way. This year they topped all that.
They also synergized, perhaps more effectively than I've ever before seen, a compelling message, with a memorable, pass-along-able, word-of-mouth-able experience/feeling.
In short, they made a commercial that isn't a "spot." They made a commercial that is a national--perhaps world-wide--event.
It's three minutes long. Watch it. Learn. Top it. And sell to your clients. Or, if you prefer, become an obsolete, second-rate slug.