If you think about how we have evolved from the primordial goo into living, breathing, walking, thinking human beings, our success as a species has depended our ability to quickly decide how to face and respond to threats.
Yet when it comes to "professional" decisions we put aside our instincts. We are trained and told we must abide by something called "process." The process which will yield, after many hours and much meandering, a decision.
I have always been cursed with having dual core processors in my cerebellum. They spin, I like to think, at high speeds and thus run through a million-and-one if-then propositions. That's how I make decisions.
What I've noticed through the years is that "process" delivers success no more often than instinct. In fact, the opposite usually results. Process entails sundry opinions and the accommodations that go along with those opinions. What's more, all this takes time and a ton of money.
In short, as an industry we perseverate over decisions. Doing so is costly. Doesn't yield the desired results. And makes the work worse.
But we keep on doing it.
It keeps so many of us employed.