I've been asked by an advertising school--or a school that helps "engineer pop culture" (if that's not an oxymoron) to teach a class either on putting together an advertising portfolio or on how to network efficiently. I'm not sure if I'll have the time to teach either of the course, but this morning I started thinking about this blog and how I network.
I started this blog at the behest and encouragement of my friend, partner and soul-mate Tore Claesson (http://toreclaesson.blogspot.com/)I was out of work at the time, having left a big job and a big salary because the senior level people who hired me turned out to be a bunch of--dare I say it in print?--consultants? (Excuse me while I wash my hands.)
The blog was just a way for me to put my thoughts down every day. Intuitively Tore knew that I would spiritually die if I didn't write. So he bid me to write. Since Tore told me to blog, I've written nearly 2,000 entries. Some of them have sucked. Some of them are trivial. Some are more, I think, intelligent and heartfelt.
I am not a self-promoter by nature. I don't mix well. I am, in fact, a fairly virulent misanthrope. But after a while my blog led me to others'--Bob Hoffman's (http://adcontrarian.blogspot.com/) and Dave Trott's (http://www.cstadvertising.com/blog/)In time, I got to know these fellas. In person or via email and I count them as people whose work I admire and maybe even as friends.
A headhunter of mine, another e connection, taught me how to use Linked In and Facebook to positive networking effect. That those two media vehicles are how recruiters and agency people search for candidates, so make yourself pretty and easy to find.
The thing about work, about finding work, about furthering yourself, is that it's work. It's work that is on-going--it never stops. Because it's your career and it's your future and it's your life.