Tuesday, December 21, 2010
TV is dead, cont'd.
I ran across this graph in Advertising Age yesterday which proves irrevocably that television advertising is dead. Look how dead it is. It's growing even faster than internet advertising and is 250% its size.
Then I ran across this data from an article in "The New York Times," in an article called "The Myth of Fast-Forwarding Past the Ads." http://www.nytimes.com/2010/12/21/business/media/21adco.html?ref=media
1. Only 38% of US households have a DVR.
2. According to Neilsen, "In homes that have DVRs and among 18- to 49-year-olds, ratings for the commercials for prime-time shows rise by 44 percent when playback within three days is counted."
Posted by george tannenbaum at 7:58 AM