Last week I was in focus groups in Dallas. We were using stimulus I had written and were now getting people's reaction to that stimulus.
One person said something I wrote was too upbeat, too happy.
And then a lady said it, "It's too yippee skippy."
That's me in a fucking nutshell.
2 comments:
Hilarious. But you know, she/they recognized it as the advertising it is I reckon.
Focus groups are a total f___ing waste of everybodies time.
Once focus group testing a kitchen pan de-greaser(A product that we the agency had determined there was no market for) the woman using the product exclaimed" this shit doesn't work!" I didn't need a focus group to tell me that. I had already tried it and it didn't work for me. GEORGE,I DID THE WORK!
The client reformulated the product. While waiting to be distributed in the test market area it ate the bottom out of the rail car it had been shipped in causing a HazMat situation.
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